Digital marketing has numerous benefits for a business if it is leveraged properly. Digital marketing is the most form of marketing used by brands nowadays because it reaches the target audience easily and quickly. Digital marketing also provides a platform for user engagement and interaction which other forms of marketing do not have. Steve Lesnard convinces brands to use digital mediums for advertising their products, but use it properly. According to Steve Lesnard, it can be effective for new product introduction to the market. Brands that use digital marketing properly are those that focus their strategies on the consumer instead of the product.
Steve Lesnard recommends the use of two main principles to use digital marketing for brand growth and development. If the focus is put on these two principles, a product’s adverting on digital mediums will be successful. They include:
- Keeping it simple
When introducing a new product in the market, it is essential to get the storyline right. A simple storyline is the most effective and memorable to consumers. While the story is simple, it should also communicate the benefits of the product and the value it adds to the consumer. Consumers also need to understand the story of the product. If consumers cannot understand the product, they will not remember it as well. Therefore, always keep it simple and straight to the point.
- Make it real
All consumers want real-life experiences when it comes to suing a product. They buy products they relate to, and that applies to their daily lives. Thus, when advertising a product ensures that it communicates to consumers how it can be used and applied. This should be done visually because it brings the product to life. The use of videos for advertising helps bring a product to life because it shows the use of the product first hand. A video is also an opportunity of showing the consumers the best features of the product and its value. Yeti, which sells coolers ahs managed to use this principle by showing adverts of individuals using their coolers. Consumers can see how the coolers can warm and cool water in a matter of seconds.
Gino Pozzo has made a reputation for himself for creating football clubs and taking them into the top leagues in each of their respected countries. Gino Pozzo, who is the owner of the Watford Football Club in England, is one of the top figureheads in the European sports scene of modern culture. Pozzo was born into a football enthusiast family, and spent his childhood in Udine, Italy. Through family connections he was maintained a footprint in the Udinese Calcio football club. Gino Pozzo moved to the United Sates to earn his Masters at Harvard University at the young age of 18. After marrying he relocated to Spain, but currently lives in London with his family to take over operations of of the Vicarage Road football club. The Pozzo family is a globally respected name, with his father’s purchase of the Udinese Club in their hometown in 1986.
The Pozzo family purchased the Watford Club in 2012, a struggling and failing company. After the purchase of this company Pozzo moved his family to London, asserting that their main focus was the growth of the Watford Club. After the ownership of the Watford Club, that made the Pozzo family the only family in the world to own three football clubs simultaneously in three different countries. In 2015, that season witnessed all three of the Pozzo clubs competing in their countries top competitions. For the Pozzo’s original club of Udinese, it was their twentieth consecutive year in the Champions League. In only four years Pozzo took the Watford Club from the Fourth Division to the Premiere League. After this, Gino Pozzo sold a majority of his shares so that he could focus more specifically on the Udinese and Watford Clubs. There has been many management and coach changes since Pozzo has aquired the Watford Club, but the Hornets continue to prove themselves as champions in the Premier League, the highest competition level in the U.K.
Doe Deere is a young entrepreneur who created her business out of her passion: make-up. For her, wearing make-up makes her more comfortable and confident, and it helps her face the public. Establishing Lime Crime came from the idea that her business should revolve only on her passion, and she also thought that having a business selling products that she loves would make it easy for her to manage it. The demand for make-up products in the United States is high, due to the increasing number of interested people who wanted to use the product. Doe Deere never had any difficulties in managing her business, and she also creates new products that would get the attention of millennials and other people from different age brackets.
Doe Deere used to lack confidence when she was still a kid, but when she tried her first make-up, everything changed. She felt empowered and more confident wearing make-up, and she started to buy lots of make-up from the market. Eventually, she established her own company, creating new connections and networks to increase her market size. Managing a business at a young age is not that complicated, and all she has to is to keep her stock high and to manage her website to attract more clients. She also said that managing her business requires her to be healthy all the time. She is making sure that she gets enough sleep, and she also tries to avoid any stresses that would make her feel uncomfortable.
Doe Deere is also fond of doing more exercises and eating healthy foods like fruits and vegetables. Her daily mantra of keeping a healthy lifestyle contributed to the success of her company because she always has an alert mind on what she has to do when managing her business. At the office, she is making sure that her employees are treated right, and she is also creating an open relationship among her employees. The workers credit her at Lime Crime as an inspiring leader, who keeps on motivating her employees to become successful. Lime Crime continues to become one of the leading beauty products brands in the United States.
Hussain Sajwani is the founder of a property development company called Damac Properties. Long before he was the Damac owner he embarked on his career as a manager of GASCO’s contracts division which is one of the subsidiaries of the Abu Dhabi National Oil company. In 1982 he started a catering company as a separate venture.
Hussain Sajwani received his education at the University of Washington and became a pioneer in Dubai in the expansion of the property markets. During the middle of the 1990’s he decided to build a few hotels because he believed the growing influx of individuals now being allowed to trade and do business in the emirate would require accommodations. Hussain Sajwani realized what was happening in the market in 2002 and founded Damac properties to take advantage of the existing opportunities. The company has grown and expanded and is now one of the Middle East’s largest companies specializing in property development.
The Hussain Sajwani family is well known for property development and Hussain Sajwani has built a reputation due to his expert handling of Damac Properties. He has gained valuable experience in development, marketing, legal, finance, sales and administration. He has driven Damac Properties on a course with success and is currently involved with various projects in some of the globe’s key cities. This includes Dubai, Riyadh, Amman, Abu Dhabi, Beirut, Doha, Jeddah and London.
Damac Properties employs almost 2000 individuals, trades shares on the Dubai Financial Market and is a publicly listed business. The company’s track record is impeccable and focuses on developing luxury properties. Hussain Sajwani is responsible for more than 16,800 homes and 44,000 units. His development portfolio is at different stages in planning and progress.
Hussain Sajwani is both an investor and a highly successful businessman. His track record includes success in the capital markets and global equity. His investment portfolio currently included securities from different global and regional markets. Hussain Sajwani’s flagship company for investments is the DICO Investments Company LLC. The company specializes in acquisitions, mergers, private mergers and has the minority and majority holdings in publically traded companies.