Steve Lesnard Talks About Global Marketing Strategies

 

Steve Lesnard is a legend in sports marketing. He began his career at a leading brand as a Global Marketing and Project Manager. Lesnard was responsible for securing the endorsements from both the Canadian and American Olympic snowboarding teams in 1988, the first year the event was held at the Winter Olympics. The marketing executive went on to pioneer women-only shops, a first in the industry, and later became vice president in charge of running products.

He sat down with IdeaMensch to talk about his experiences working for a global sports brand. First and foremost, Steve loves travel and engaging with difficult cultures, and views sports as a natural extension of that, since sport is an international language. His view is that success in this highly competitive industry lies in finding a customer “pain point” and finding a solution to it.

One example of a real pain point that Steve Lesnard solved in his career as the head of running division at his company was the realization that countless potential customers were doing Google searches about how to get started with running. He realized that this was key information that could help shape the way the firm crafted their consumer experience.

One trend that Steve Lesnard is extremely optimistic about is the rise of personalization in marketing, which has been made possible by recent advancements in how companies keep and use data. He believes that personalization will now be available at scales that were previously unimaginable, and that this will allow companies to create unparalleled experiences for their customers. See This Article for more information.

Steve Lesnard lives in Portland, Oregon, with his wife and three children. He grew up on the scenic Mediterranean island of Corsica, which he considers to be the most beautiful place in the world. He continues to help brands understand how to position themselves as leaders in the marketplace.

 

More about Steve Lesnard: https://www.adma.com.au/people/steve-lesnard

Louis Chenevert, the Highly Prolific Canadian Businessman

Mr. Louis Chenevert is a well-known businessman in Canada. He worked as the Chief executive officer and the Chairperson of United Technologies Corporation. He was also the President of Pratt & Whitney Canada. Chenevert is a highly prolific businessman who has excellent managerial skills, and that is why he is essential personnel in business sector especially in Canada.

Louis Chenevert was born and raised in Montreal, Quebec and attended the University of Montreal. He joined an affiliated school of the University called HEC Montreal and graduated with a bachelor’s degree in business administration and production management in 1979. Chenevert is also a holder of doctorate honors cause from the same institution, and he received his honors in the year 2011. Later in 2014, he earned another doctorate honors from Concordia University.

Louis Chenevert has worked for many companies assuming the top managerial positions, and he has delivered indeed in all the companies he has served. He was the general production manager at General Motors where he worked for 14 years. After that, Louis joined Pratt &Whitney Canada in the year 1993. He was announced the vice president of the company and later in 1999 he became the President. Louis left the company in 2006 and moved to United Technologies corporations where he became the Chief operating officer, director, and President. Later in 2008, Chenevert was named the CEO of the company, and in 2010 he became the chairman of the company’s board of directors.

In 2011, Louis Chenevert moved to Cargill Inc. as a board member, and before this, he was the vice chairman The Business Council between 2011 and 2012. Chenevert received the USO (United Service Organization) distinguished service award in 2013. He stepped down from United Technologies Corp as the CEO on 8th of December 2014.

In 2015, Chenevert became the co-chairman of the Congressional Medal of Honour Foundation, and he doubled as an independent advisor of Merchant Banking Division. Louis Chenevert is the director and a co-founder of the United States Friend of HEC Montreal Foundation.He is also the chairman of the Board at Montreal International Advisory Board

http://www.yachtingmagazine.com/louis-chenevert-horizon-yachts-P105-design

Richard Liu Qiangdong And His Journey In Becoming The Retail King Of China

 

Richard Liu Qiangdong, a member of a member of the BOF 500, as well as the founder and CEO of China’s largest e-commerce company, carried out innovation and worked hard to be able to make his plans succeed. His online selling platform, JD.com, is serving millions of people in China and the whole world. But his journey to become the Retail King of the Chinese retail market was not easy.

During his early life in the Jiangsu province, Qiangdong learned the value of hard work from his coal-shipping parents. His academic endeavors are also supported by his parents because they believe in how important it is to have a proper education in this age. Richard Liu enrolled in The Peoples’ University of China in the Sociology program. During his time as a student, he learned how to program and taught himself important computer science knowledge.

The knowledge Liu Qiangdong acquired during about computers was put into good news during his stay at Japan Life, which is a natural supplement provider. He worked as the company’s Director of Computers. However, born as a natural entrepreneur, Richard Liu Qiangdong decided to leave the company in order to start his business of selling magneto-optical products. He called the store as Jingdong. See Related Link for more information.

Jingdong has been a successful franchise because of its reputation of selling authentic-only products while its competitors are selling imitations. Richard Liu’s mortar-and-bring Jingdong had twelve retail locations. However, when the SARS outbreak happened in 2003, he and the other small businesses cannot risk the health and life of the employees. That’s why he decided to disband the twelve retail locations and focus on selling online. With his knowledge in programming, he created an online site called the 360Buy Jingdong two years after disbanding his mortar-and-brick business.

Richard Liu Qiangdong’s online platform caught the attention of new businesses. They also want to sell on the platform because the venture would be profitable for them. Seeing this as an opportunity, Richard Liu formed a long-term partnership with these businesses and renamed his site as JD.com, and the rest is history. Now. JD.com is known for its speedy delivery, high-quality product, and resistance to counterfeit goods, which makes them the most trusted online shop in China. With Richard Liu’s leadership, the company has been one of the biggest firms in the world.

 

More about Liu Qiangdong on https://www.crunchbase.com/person/qiangdong-liu

 

 

 

 

Papa John’s CEO Steve Ritchie Makes The Best Out Of His Team

 

Steve Ritchie is the CEO of Papa John’s International. He has experience of more than 22 years working in the same company from the year 1996. He has extensive experience since he has played many roles in the company. He was a customer service representative in the year 1996 when he started. He was the company’s franchise owner in 2006. In 2014, he became the chief operating officer. Among other roles he played were being the delivery driver, area supervisor, GM, VP, and director of operations. Apart from Papa John’s he also worked at Calistoga Bakery Café from 2008 – 2011.

 

Steve Richie Papa Johns attended Seneca high school. Before joining Papa John’s, he bought a pizzeria at his home in Louisville. In his small business, he learned the virtue of hard work and dedication because he worked 14 hours daily for the seven days of the week. He also built himself more insight into how the pizza business is operated. In 2013, he was listed among the Forty under Forty by Louisville Business First.

 

According to Steve Ritchie, Papa John’s is rich in diversity, inclusion, and equality. His new leadership role as challenging as it is, he is using all his experiences and skills to ensure that the company and the employees are performing well. He believes that Papa John’s embraces and advocates for fairness, respect and opportunity at all times. The company under his leadership is ensuring that the employees are trained well on diversity so as to discourage situations like racial bias from coming their way.

 

Steve Ritchie is working very hard to ensure that the company continues prospering in its business initiatives. He is a very determined and visionary leader who has gone beyond loyalty to ensure that the company is gaining more and more success. Read This Article for additional information.

 

Steve Ritchie Papa John’s is a very visionary figure who wants to own more than 100 franchise company units and also be on the board of Fortune 500 companies in the year 2025. Steve Richie s recently focusing on making the best team with his new colleagues. He hopes to make Papa John’s one of the best producers of top-quality pizza in the world.

 

More about Steve Richie PapaJohns: https://people.equilar.com/bio/steve-ritchie-papa-john-s/salary/711829

Biotechnology Expert Carsten Thiel Explains Why A Special Era Of Technology Is Approaching

 

Biotechnology experts like Carsten Thiel believe that the Golden Age of Biotechnology is rapidly approaching. The Golden Age of Biotechnology is poised to leave a major impact on humanity. Carsten Thiel says that biotechnology could help people live longer and healthier lives.

Carsten Thiel has a Ph.D and was the CEO of Abeona Therapeutics Inc. This is a biopharmaceutical company for clinical-stages that mainly develops gene and cell therapies for genetic diseases that are rare and life-threatening.

Here is a look at The Golden Age of Technology and its potential impact.

Human Biology

Carsten Thiel believes recent technological advancements, are allowing doctors to get a better understanding of human biology. Doctors are getting a clearer picture of cellular biology, which allows them to identify new diseases. Doctors are developing new drugs, including different antagonists. As a result of this revolution, there are a number of new products being created.

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While antibody therapies continue to get overhauled, the new technology has created opportunities for doctors to address medical areas of need. Thanks to this new age of biotechnology, doctors can use the tools to predict biological targets. New modalities such as gene therapy, nucleic acids, and regenerative cell therapies are being created. View More Information Here.

Faster Processes

Carsten Thiel notes that the sequencing of the human genome has decreased over the last few years. The decreasing costs mean that doctors can rely more on human genetic knowledge. Different statistical and information storage technologies have evolved as well. Automation has also become important. As industries go through automation, the speed and efficiency often changes.

 

More about Carsten Thiel on https://www.bloomberg.com/research/people/overview/overview.asp

Richard Liu Qiangdong Builds JD.com From Failed Physical Stores

 

When companies fail, their founders usually abandon the business. Under most circumstances, businesses fail due to poor leadership, poor work ethic, or changes to the community. There are rare instances when health hazards cause a company to fail. In those instances, companies tend to remain close.

In 2003, China experienced a nationwide SARS outbreak. SARS immediately made it dangerous for people to have face-to-face contact. This meant that brick-and-mortar establishments faced a gloomy outlook, regardless of what business they were in. Many closed their doors and never reopened, but a few found new ways to reach customers.

Richard Liu Qiangdong is one of China’s most successful entrepreneurs, and his solution to the SARS crisis gave birth to China’s second most successful online company. Liu Qiangdong first real job was as a freelance coder, something he started doing after learning computer programming.

His freelance work was just a way to make extra money while attending the China Europe International Business School. At that time, his grandmother fell ill, and he needed money for her treatment. He also used that money to open a small restaurant, officially breaking into the entrepreneurial game. See Related Link for more information.

The restaurant venture ended badly, as the business went belly up due to his lack of commitment. Restaurants require constant attention from owners and managers, but Liu Qiangdong only dedicated two hours a week to the business. After that failure, Liu Qiangdong decided to wait before trying to open another company.

In 1998, he got another opportunity to branch out on his own after acquiring a four-square-meter store. He opened a little shop that sold magneto-optical products. For a name, he combined the last characters of his and his then-girlfriend’s names. Jingdong became a massive success in Beijing. Five years later, there were 12 Jingdong stores nationwide.

Unfortunately, 2003 was the same year of the SARS outbreak. With brick-and-mortar stores no longer safe, Liu Qiangdong moved his company online. Jingdong became JD.com, and Liu Qiangdong found greater success.

 

Visit him on https://www.forbes.com/profile/liu-qiangdong/#711217232c0d

 

One Step Closer to Reclaiming What Papa John’s Lost

Everybody makes mistakes but the most important thing is to apologize and that is what Papa John’s CEO. the company has been facing difficult times but the choice to apologize directly was a wise one. Not only did it speak directly to every customer but it also showed sincerity, remorse and willingness to take responsibility for all offense caused.

In the letter, the intuitive CEO tells his customers that he realizes that they were hurt and he too was pained by the fact that they were offended. He goes to say that racism will not be tolerated at the company. Steve Ritchie goes on to point out that Papa Johns (ir.papajohns.com) is not just one person but the 120,000 who live within the community and all over the world that works at various levels of the company. He then listed the number of actions the company was going to talk to ensure that something similar would not happen again.

Steve Ritchie Papa John’s promised that the company was going to set new goals on inclusion and diversity and that senior management will travel to the various stores to listen to customer and staff views. He asked the customer to hold the company accountable as they go throughout the process. He went on to say that he was personally going to be leading the actualization of the plan.

This letter has all the characteristics of a good apology. When apologizing it important for one to take responsibility for their actions and this letter does just that. He also went on to promise that the offense would not be repeated and such behavior will not be tolerated at Papa Johns.

When apologizing one should also take time to show what they are going to change and the CEO gives a list of things the company would be doing to be better and get back the trust they have lost. He showed emotional maturity by not only giving a direct apology but by making himself accountable. This apology shows that Steve Ritchie is sincere in his desire for the company to regain what it has lost.

More info: https://www.bloomberg.com/profiles/people/17045820-steve-m-ritchie

The Life And Times Of Alastair Borthwick

Alastair Borthwick (1913- 2003) was a Scottish journalist, author, and broadcaster. He was born in Rutherglen and spent the earliest part of his life in Troon and Glasgow. As a teenager, he attended Glasgow High School but dropped out at age 16 to work for the Glasgow Herald. At the Herald, Alastair rapidly rose to become the editor of the ‘Open Air’ feature pages. It was this experience which introduced him to hillwalking and climbing. He later wrote articles about people from Clydebank and Glasgow who went hill climbing on the weekends.

In 1935, Alastair Borthwick left Glasgow for a job with the Daily Mirror in London. However, he did not favor the London scene and soon abandoned the job in 1936 to move back to Glasgow as a BBC correspondent

In 1939, Alistair published his first book “Always a little further’ which was a collection of articles he had written during his time at the Glasgow Herald. The book has remained in print since its publication.

When the second world war began, Alastair Borthwick was commissioned into the 5th Battalion where he served as an intelligence officer. He was highly involved during the war and witnessed combat in North Africa and Europe.

At the end of second world war, Alastair wrote and published the history of his battalion as “Sans Peur, The History of the 5th (Caithness and Sutherland) Battalion, the Seaforth Highlanders”. This book was very popular and was reprinted in 1994 under a new title “Battalion: a British infantry unit’s actions from El Alamein to the Elbe, 1942-1945”.

At the end of the war, the writer and his wife, Anne moved from Glasgow to Jura where he still worked as a broadcaster for the BBC. He left Glasgow in 1952 for Islay but soon returned for the Festival of Britain.

In the 1960s, he embraced television programming and produced up to 150 half-hour programmes for Grampian TV.

The 1970s saw Alistair and his wife moving to a farm in Ayrshire. Alastair spent many years on this farm until he moved to a nursing home in Beith where he spent his last years.

Alastair Borthwick on Facebook: https://www.facebook.com/public/Alastair-Borthwick

Louis Chenevert Passion towards Investment

Louis Chenevert had a great passion for investing in Technologies. This was the ultimate drive towards the future advancement and growth of the United Technologies Corporation (UTC). As the president of UTC, Louis Chenevert vision was is the driving force in backing up the United States economy as well as helping in the production of United States manufacturing jobs that that remains in this country. Currently, Pratt & Whitney runs various manufacturing plants in various regions such as Georgia, Connecticut, Maine, Florida, Michigan as well as New York City. These plants develop supply chains that don’t touch each state all over the country. These plants have invested over one billion USD to meet all the requirements of all the current clients and the future customer too.

There came a time when Louis Chenevert decided to interlink the two companies, i.e., UTC and Pratt & Whitney. He was not only focused on the benefits of the company, but he was also envisioned at a future time in which that connection would result in the employment of many talents of the upcoming generation. This is what is happening today. United Technologies Corporation is ought to provide some job opportunities for more than 25,000 new employees and establish at least 5,000 new posts that will finally be in support of the growth of the future innovative platforms.

We need to retrogress back to Louis Chenevert early life for a better understanding of him and how his career in conjunction with his lifetime success was instrumental in United Technologies Corporation. He was born in Quebec, Canada. He pursued a B.Sc. degree in production management at HEC Montreal. After his academic life, he then spent 14 years serving at General Motors after which he shifted to Pratt & Whitney. Six years later, after serving in this Canadian Corporation, he was nominated as the President of this company. He was so committed such that in the year 2009, he managed to the winner of the prestigious Honor Award that was awarded by the National Building Museum. In 2011, He was awarded an honorary doctorate by HEC Montreal. It was still in the same year that he was entitled as the “Person of the Year,” by Aviation Week & Space technology.
http://www.utc.com/News/News-Center/Pages/UTC-Chairman-Chief-Executive-Officer-Louis-Chenevertrecognized-with-the-Publi.aspx

Vinod Gupta – The Epitome Of EntrepreneurialIsm

 

About the Man – Vinod Gupta

Originally from India, Vinod Gupta had a humble beginning. Born to a life of bare necessities, Gupta focused on school and making a better life for himself and his family. After finishing high school, he went on to attend India’s Indian Institutes of Technology (IIT) where he studied agricultural engineering.

In 1967, Vinod Gupta came to America to continue his education and receive his Master’s Degree in Agricultural Engineering and Business for the University of Nebraska. He later returned to his homeland in 2006 as a scholar and entrepreneur, to deliver the commencement speech to the IIT Kharagpur graduating class.

 

Career Beginnings – Gupta’s Trek

Vinod Gupta began his career with Commodore Corporation as a Marketing Research Analyst. Tasked with gathering information from all over the country, Gupta saw a need for a better system. Along with a fellow employee, Gupta developed a database with all the mobile home dealers in the U.S. After compilation he gave an option to the company he worked for to buy it for a hefty $9,000 or allow him to keep it and sell it to competitors. Well Commodore’s reaction was an opportunity for Gupta. When Commodore declined, he used it to his advantage and founded and created his first business American Business Information (ABI). ABI was just the beginning for Gupta. Get Additional Information Here.

 

Gupta Here and Now

Fast forward to today Vinod Gupta is the thriving force behind Everest Group an investment firm. He has taken his experiences from CEO, entrepreneurial ism, and technology savvy; to create a mega firm that handles funding to enhance success for struggling information technology companies.

Besides Vinod’s entrepreneurial prowess he has a charitable spirit. He has donated and been the champion for individuals that need work after experiencing hardships or struggling with disabilities. He is truly devoted and believes that information technology coupled with artificial intelligence is the wave of the future.

Vinod Gupta has been a huge supporter of Women’s Education and started the Ram Rati Gupta Polytechnic for Women in Rampur Maniharan.

 

View source: https://medium.com/@vinodgupta1/vinod-guptas-my-american-dream-and-how-you-can-dream-too-e631beab057e