Steve Lesnard, Two Principles for Digital Marketing

Digital marketing has numerous benefits for a business if it is leveraged properly. Digital marketing is the most form of marketing used by brands nowadays because it reaches the target audience easily and quickly. Digital marketing also provides a platform for user engagement and interaction which other forms of marketing do not have. Steve Lesnard convinces brands to use digital mediums for advertising their products, but use it properly. According to Steve Lesnard, it can be effective for new product introduction to the market. Brands that use digital marketing properly are those that focus their strategies on the consumer instead of the product.

Steve Lesnard recommends the use of two main principles to use digital marketing for brand growth and development. If the focus is put on these two principles, a product’s adverting on digital mediums will be successful. They include:

  1. Keeping it simple

When introducing a new product in the market, it is essential to get the storyline right. A simple storyline is the most effective and memorable to consumers. While the story is simple, it should also communicate the benefits of the product and the value it adds to the consumer. Consumers also need to understand the story of the product. If consumers cannot understand the product, they will not remember it as well. Therefore, always keep it simple and straight to the point.

  1. Make it real

All consumers want real-life experiences when it comes to suing a product. They buy products they relate to, and that applies to their daily lives. Thus, when advertising a product ensures that it communicates to consumers how it can be used and applied. This should be done visually because it brings the product to life. The use of videos for advertising helps bring a product to life because it shows the use of the product first hand. A video is also an opportunity of showing the consumers the best features of the product and its value. Yeti, which sells coolers ahs managed to use this principle by showing adverts of individuals using their coolers. Consumers can see how the coolers can warm and cool water in a matter of seconds.

Gulf Coast Western is engaging in Exploration, Research, and Lease Activities to Increase Revenue Generation

Mathew Fleeger, the president and the chief executive officer of Gulf Coast Western has excelled in helping the organization to achieve its goals and objectives in oil and gas exploration over the last few years. The Texas-based company has been able to establish its operations in various states around the United States. Having a foothold in many states gives the company an opportunity to diversify in its exploration activities, which is not a luxury that other companies get to enjoy.

Operating in different areas around the United States has not been the only strategy that Mathew Fleeger has used to push the company forward. He has also been involved in some of the most standout financial transactions in recent times. Most of these transactions have been revolving towards helping the company, Gulf Coast Western Limited, to partner with other corporations of interest with the aim of mutual benefit. To a larger extent, the company has been able to achieve its objectives, especially when partnerships are concerned

However, the company has been focusing on other investment opportunities with the sole aim of increasing its revenue sources. Most of these revenue generating activities include lease acquisition activities where the firm conducts exploration activities on behalf of other companies. However, most of these exploration and research activities are currently being carried in other states, which are aimed at reducing the conflict of interest the company might have when exploring in areas close to its oil fields.

However, conducting exploration, research, and lease acquisition activities does not mean that Gulf Coast Western has moved from its primary business of oil exploration. The company intends to put its oil fields, which have the potential of producing significant amounts of oils, into development activities. Moreover, Gulf Coast Western is also focused on expanding its operations in other regions in the United States.

Tim Ioannides And Treasure Coast Dermatology In Florida


Mr. Tim Ioannides is a professional dermatologist who established the well-known dermatology facility known as Treasure Coast Dermatology. Through a passion to want to help others receive the professional skincare help they may want for their health and wellbeing, Dr. Tim Ioannides is now able to give his patients quality diagnoses, treatment, and procedures they deserve through professional dermatological means.

Dr. Tim is regarded by his patients and staff alike as being a phenomenal and exceptional dermatologist who takes care and precision in the work he does. He believes in making very personal relationships with each and every one of his patients and fosters a proven trust connection with almost all of his patients. In this fast-paced medical environment we live in today, Doctor Tim Ioannides’ sense of personal care towards his patients he interacts with allows him to stand out from others in the dermatology field.

Dr. Tim Ioannides is officially Board-Certified in the area of Dermatology by the American Board of Dermatology while also being a member of the American Academy of Dermatology. Along with being a member of the American Academy of Dermatology, Dr. Ioannides is a member of the American Society of Dermatologic Surgery, the American Medical Association, and the American Society for Mohs Surgery. After completing his medical residency at the University of Miami School of Medicine, Dr. Tim Ioannides soon realized that he had a special gift for wanting to help others in the dermatology field.

In addition to his work he does at the Treasure Coast Dermatology facility, he gives back to many charitable organizations and plays a serious role in educating many future dermatologists in dermatologic surgery and reconstructive surgery as an Associate Professor.

At the Treasure Coast Dermatology practice, Dr. Tim Ioannides specializes in the treatment of skin cancer for patients. All in all, Tim Ioannides is highly respected for his treatment and procedures on his patients and for his charitable work for other organizations.

In an article on Science Daily entitled, “Researcher Uses HPV Vaccine To Treat Patient With Skin Cancer”, Ioannides was cited as being involved and collaborating with Dr Anna Nichols, which is also a renowned dermatologist, in using the HPB vaccine as an off-label treatment by directly injecting it into the tumors, which proved to be successful, based on Dr Nichols’ case report.


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Reasons Why the Academy of Art University is the Ideal Institution for Athletes

Academy of Art University — one of the best private learning institution in the world of arts — understands the importance of sports. This year. The learning institution has been home to different sporting competitions in the last 30 days. The sporting period has been a perfect period to challenge some myths surrounding the world of arts and athletics. The management of this institution has been keen on contesting the perceived division between the worlds of arts and sporting. According to sporting pundits, the myths about the two niches have pushed some talented individuals from pursuing careers in arts. The following are some of the reasons why the schism between arts and sports is not scientifically correct.

Did you know that the Academy of Art University is the best place to polish up the sporting abilities? Although the institution is home of arts, there is a close connection between arts and sports. First, it is essential to understand that the most common approach to teaching arts is — criticism. This mode of teaching and passing knowledge can help the talented individual to capitalize the knowledge passed to them by instructors and coaches. The institution is an ideal place to learn through criticism and more importantly — develop a thick skin. The teachers from the Academy of Art University points out that through these brilliant ways of learning, it is easier to maximize on what one can learn.

Second, the school system — especially an art-centered school — is an ideal place to learn how to communicate effectively. One of the characteristics of the greatest athletes is decent communication skills. In most cases, companies work with sportsmen as brand ambassadors. For one to be a good brand ambassador — effective communication skills are irreplaceable. In an art school, communication is an integral part of the school program. At Academy of Art University, for example, students are taught how to find a voice in their work, and this is instrumental for their growth as artists.

Finally, the Academy of Art University is home to effective time management. Time management for a talented athlete is an added advantage. Better time management skills translate to a successful career in a world where time is everything.

Mark Holyoake Steps Down From Iceland Seafood International’s Board


Mark Holyoake owns Oakvest Holdings. He ventured into the food sector private equity and commercial and residential property investments in the 1990s.

Holyoake focused on developing an expansive selection of businesses in the commercial and residential property after acquiring a business degree from the University of Reading in 1995. Mark has vast experience in the seafood industry in the world and managed and owned several seafood firms in the world. Holyoake is a husband and a father to three daughters.

His idea of establishing Oakvest Holdings originated from the acquisition of the entire share capital of a leading seafood company in Iceland known as Iceland Seafood International. International Seafood Holdings was the acquisition vehicle that agreed in 2010 to purchase the seafood firm. Holyoake points out that the transaction happened at a difficult period in the country when it was rebuilding itself after the economic issues and collapse of the banking sector. Foreign investments were limited at that time, and the conditions locally were harsh. However, Mark, through his acquisition vehicle believed in the Iceland Seafood International, and it has not disappointed because it has grown and generated profits over the last nine years.

Holyoake notes that he gives other people responsibility, which has helped him to grow his business. He further notes that most entrepreneurs often do everything on their own without delegating some duties, which overwhelms them and causes business failure. Mark Holyoake encourages other entrepreneurs to trust people they believe can deliver excellent results. Holyoake, like other entrepreneurs, has lost in business. But he looks at his business failures as a lesson that he uses to earn long-term success.


About Holyoake

Mark is set to step down from ISI’s board. Benedikt Sveinsson, the former chief executive officer of Iceland Seafood International (ISI), is also set to step down from the board. Benedikt has been part of ISI for more than four decades, serving in various leadership positions. Mark Holyoake has been on the company’s main board since 2010.

In a recent article with Iceland Monitor entitled “British Investor Mark Holyoake Withdraws From Iceland Seafood”, talks about British investor Mark Holyoake stepped down from the board of Iceland Seafood International earlier this month. He says that the timing is right to withdraw from the board, despite the fact that he will continue to hold a large share in ISI.


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How Richard Liu Qiangdong Turned A Store In Beijing Into A Giant Enterprise


Richard Liu Qiangdong is the founder and the Chief Executive Officer one of the leading e-commerce companies that China has to offer, Being worth more than $12 billion, Liu is among the wealthiest men in China. He was born in the town of Suqian, and from an early point in his life began to recognize the role that broadening his horizons played when it came to future employment opportunities. As such, despite the fact that he was focusing on his major in university, he was teaching himself how to code and studied computer science on his own.


After graduating, he worked for Japan Life, eventually becoming the company’s Director of Computers. However, he left the company in 1998, pursuing his own entrepreneurial calling. He started putting the pieces together for what would become a multi-billion-dollar valuation, later down the line. He rented a place in Beijing and started selling magneto-optical products. Richard Liu aimed to set his business apart from the other vendors by providing great customer service and quality products, something which would gain him the customers’ trust and loyalty.


The small business that Richard Liu Qiangdong established turned into a profitable chain of stores – 12 in total. However, despite the fact that Richard’s business was highly successful, the SARS outbreak in China in 2003 was forcing changes in the retail world and throughout the country overall. He was forced to close all of his stores, but decided to move to the online medium, and thus his new e-commerce business began.


Mr. Qiangdong has managed to accrue a few important accolades over the years Richard Liu has been featured as an Honoree in Variety 500 website entitled, “ Richard Liu; Founder / Chairman / CEO”, as a result of his persistence, innovation, and hard work


He sold the same type of products that he sold initially when he opened his stores, but soon enough things started to expand. Other vendors noticed the profitability of e-commerce and partnered up Liu Qiangdong, selling their goods on the platform that was now known as The platform was now selling items ranging from daily essentials to high-end luxury products, and became a staple in plenty of households. The company became the first company based in China to be traded on NASDAQ. On the day became publicly traded, the value of the stock rose by 15%.Get Related Information Here.


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Boraie Development and Contemporary Homes

The Aspire is in vibrant New Brunswick, New Jersey. It’s a structure that’s composed of close to 240 homes in total. People who reside at The Aspire get to utilize lobbies that have doormen. These lobbies are on hand at all times. Physical fitness is a big priority for the individuals who are behind The Aspire, too. That’s because it has a contemporary gym. It even has a section that’s designated for yoga. The Aspire is directly connected to a parking garage. It has a garden and deck on the top of its roof, too. People who go on the roof can relish incredible New Brunswick vistas. They can even barbecue food.

Shaquille O’Neal is a household name in destinations all over the planet. The tall basketball player also happens to be an individual who was reared in the city of Newark, New Jersey all the way back in the days of the seventies and eighties. Although he’s been a sports sensation for decades and decades, he hasn’t neglected his background even for a second. That explains why he decided to visit Newark in order to tackle a major construction mission. He aims to enhance the city in a significant manner.

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Article Title: Igor Cornelsen Guides Investors To Develop Their Interests In Brazil

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The Brazilian economy has not been one of the most stable over the last few decades, according to Bainbridge Investments Head, Igor Cornelsen. The legend of Brazilian banking has been fighting to raise the profile of Brazil as an international investment location throughout his career and now believes the time is ripe for investors at all levels to make a profit in Brazil. The former banker at Multibanco and Libra Bank PLC has become a success across many different sectors of the investment world and wishes to share this success with his followers at Bainbridge Investments.

Despite a struggling economy, Igor Cornelsen points to the success of Itau Unibanco and Banco Bradesco in building profits of around 15 percent across 2014 and 2015. Igor Cornelsen may have retired to Florida to hone his golf game but he has realized his retirement simply gives him more time to study global financial events. Working in Brazil, Igor Cornelsen believes the success of the financial markets over the last few years has been the reward for a successful shift in policy. A more conservative fiscal policy and a series of reforms have made Brazil more attractive for investors from around the world than ever before.

At Bainbridge Investments, Igor Cornelsen has been looking to divert many of his followers towards investments in Brazil and other South American nations. His encapsulated reasoning behind the need for investors to consider Brazil include the fact it is the largest South American economy and one of the top ten global economies. The largest trading partner for Brazil is China, which is challenging the U.S. as the largest economy in the world. This means Brazil can be relied upon to complete its trade and economic practices with a powerful partner to add to the possible success achieved by investors on a regular basis.

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Gino Pozzo – Watford FC

Gino Pozzo has made a reputation for himself for creating football clubs and taking them into the top leagues in each of their respected countries. Gino Pozzo, who is the owner of the Watford Football Club in England, is one of the top figureheads in the European sports scene of modern culture. Pozzo was born into a football enthusiast family, and spent his childhood in Udine, Italy. Through family connections he was maintained a footprint in the Udinese Calcio football club. Gino Pozzo moved to the United Sates to earn his Masters at Harvard University at the young age of 18. After marrying he relocated to Spain, but currently lives in London with his family to take over operations of of the Vicarage Road football club. The Pozzo family is a globally respected name, with his father’s purchase of the Udinese Club in their hometown in 1986.

The Pozzo family purchased the Watford Club in 2012, a struggling and failing company. After the purchase of this company Pozzo moved his family to London, asserting that their main focus was the growth of the Watford Club. After the ownership of the Watford Club, that made the Pozzo family the only family in the world to own three football clubs simultaneously in three different countries. In 2015, that season witnessed all three of the Pozzo clubs competing in their countries top competitions. For the Pozzo’s original club of Udinese, it was their twentieth consecutive year in the Champions League. In only four years Pozzo took the Watford Club from the Fourth Division to the Premiere League. After this, Gino Pozzo sold a majority of his shares so that he could focus more specifically on the Udinese and Watford Clubs. There has been many management and coach changes since Pozzo has aquired the Watford Club, but the Hornets continue to prove themselves as champions in the Premier League, the highest competition level in the U.K.

Richard Liu Qiangdong’s Ideas That Have Revolutionized Shopping

The field of shopping has dramatically changed over the years due to rapid technological advancements and excellent, innovative ideas from legendary entrepreneurs like Richard Liu. He is the founder, CEO, and chairman of one of China’s largest online retail platform JD.Com. Liu Qiangdong’s transformation and the robust growth of his business is an intriguing story that is worth to read.

Richard Liu attended Renmin University where he graduated in 1996 with a degree in sociology. Besides, Richard Liu Qiangdong was passionate about technology and computers that he spent most of the time in the university learning how to code and working as a freelancer working on computer programs. Soon after graduation, Liu joined China Europe international business school to pursue an Executive MBA after which he delved into the workforce. Liu began his career as an employee at a Japanese company selling medical products. He was in charge of computers and director of business during his two years with the company.

Soon after quitting his job Richard Liu Qiangdong joined the world of business where he started ventures in the healthcare industry and hospitality industry. Both ventures failed terribly. However, Liu found his breakthrough in 1998 when he set up a shop named Jingdong in Beijing selling a myriad of electrical products and computer spare parts. Within five years Jingdong had expanded to over ten stores spread across the major cities in China. However, the SARS epidemic hit the country threatening the thriving of Richard’s business.

In 2004, the SARS outbreak forced Richard Liu Qiangdong to reconsider his brick and mortar business model. He transformed Jingdong into an online shopping platform which he named JD.Com. The online shop model worked so well for his business and in 2005, he closed all the physical stores and focused on a purely online-based shop. Since then, his company has grown dramatically attracting numerous investors and partners offering lucrative deals.

Walmart and Wechat are some of the most significant partners of JD.Com which have significantly increased the net worth and the revenue collected by the company. Currently, Richard Liu is estimated at a net value of $7.5 billion by Forbes and his company over $57 billion.

In an article with Seeking Alpha entitled “ Will Richard Liu Deliver In 2019?”, it indicated that the positive vibes manifested by the management during the 3Q 2018 earnings conference call bodes well for a brighter 2019.


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