Malcolm CasSelle has been on the front lines of innovation for most of his career. A top level executive for numerous internet companies, as well as a founder of a few of his own, CasSelle knows something about bringing ideas to life. He also recognizes great ones. He began his career back in 1995 when he co-founded one of the first media production sites online. His company was called NetNoir and it focused on Afrocentric culture. Years later he was sitting on the top of the ladder as a CEO of Xfire. Xfire was a social media network for gamers. After Xfire he became the CEO of paywall solution designer MediaPass. He became known as a late-stage web company investor. This was all before coming to his current position as CIO for OPSkins and President of Worldwide Asset eXchange.
WAX is a P2P platform that uses recently created blockchain technology to navigate the perils of decentralized marketplaces. It is part of the recent innovation that blockchain technology has created. Blockchain tech roots out fraud and lessens the impact of fragmentation. This allows cryptocurrency transactions to be more reliable and faster. Key factors to an increase in popularity as well as mainstream status. It is an idea that CasSelle is very excited about. So he developed WAX to take part it in personally. CasSelle recently sat down with Ideamensch to talk about where his ideas come from.
“I immediately collaborate with others when I have an idea,” CasSelle stated. “These are people who have similar interests. Either that or certain skills that apply to the idea.” CasSelle believes that through debate, collaborative brain storming, and idea incubation innovation can be created. He also looks at his idea backwards. “This is how the first step reveals itself,” He explained. This gives him a handle on the moment before the idea become a reality. Allowing him to pinpoint exactly what the first step has to be. In WAX that first step was a technology like blockchains to pave the way for P2P trading. Now, with the idea actually a reality, CasSelle can sit back and see how it trends.